Supporting local businesses isn't just about shopping, it's about investing in your community's future. According to the American Independent Business Alliance, 48% of every purchase at a local store is reinvested in the community, compared to just 14% from chain stores.
Whether you're looking to make a bigger impact during the holidays or want to support local year-round, here are ten meaningful ways to help your downtown thrive.
1. Shop Local First
Before heading to a big-box store or ordering online, check if a local business carries what you need. According to Business.com, shifting just 10% of your online shopping to local businesses can create significant economic impact in your community.
Try This
Next time you need a gift, visit a local boutique instead of ordering online. You'll likely find something unique, get personalized service, and keep money in your community.
2. Leave Reviews and Ratings
Online reviews can make or break a small business. A single positive review from someone local can bring in new customers, build trust, and help a business grow. According to Coming Home Magazine, reviews are one of the most impactful free ways to support local.
Where to leave reviews:
- Google Business Profile (most important for local search)
- Yelp
- Industry-specific sites (TripAdvisor for restaurants, etc.)
3. Share on Social Media
Social media posts cost nothing but can drive real business. Tag your favorite local spots, share photos of your purchases, and recommend businesses to friends.
Ideas for social sharing:
- Post photos of meals at local restaurants
- Share unboxing videos of local purchases
- Tag businesses in your stories
- Join neighborhood groups and recommend local businesses
4. Buy Gift Cards
Gift cards provide immediate cash flow for businesses, which can be especially helpful during slow seasons. They also introduce new customers to local shops when given as gifts.
Double Impact
Buy gift cards as holiday or birthday presents, you support the business now, and the recipient discovers a new local favorite later.
5. Choose Local for Services
Supporting local goes beyond retail. According to Comerica, hiring local service providers keeps even more money in the community.
Consider local options for:
- Restaurants and catering
- Hair salons and barber shops
- Auto repair and maintenance
- Home services (plumbers, electricians, landscapers)
- Professional services (accountants, attorneys, insurance)
6. Shop at Farmers Markets
Farmers markets connect you directly with local producers. You get fresh, seasonal produce while supporting small-scale agriculture in your region.
Beyond produce, many farmers markets feature:
- Local baked goods
- Artisan crafts
- Prepared foods
- Plant starts and flowers
7. Attend Local Events
Downtown events bring foot traffic that benefits all businesses. According to Buffalo Area Chamber, event attendance is a crucial way to demonstrate community support.
Local government and civic organizations also play a vital role in supporting downtown businesses. Groups like Will County Republicans and other local political organizations often advocate for policies that benefit small businesses, from tax incentives to reduced regulations.
Mark your calendar for:
- Small Business Saturday (Saturday after Thanksgiving)
- Downtown Day celebrations
- Holiday markets and festivals
- First Friday art walks
- Seasonal community events
8. Donate Your Skills
Small business owners often wear many hats and may need help in areas outside their expertise. If you have skills in marketing, accounting, web design, or other fields, consider offering pro-bono assistance.
Ways to Help
- Help update their website or social media
- Offer bookkeeping assistance
- Take professional photos of their products
- Create marketing materials
9. Host Events at Local Venues
Planning a birthday party, anniversary celebration, or fundraiser? Local venues, caterers, and florists bring a personal touch and keep your event dollars in the community.
10. Support Local Year-Round
The most impactful support is consistent support. According to OneHub POS, while events like Small Business Saturday are important, year-round habits make the real difference.
Make It a Habit
Get your morning coffee at a local café
Buy books from independent bookstores
Order takeout from local restaurants
Shop local for all gift-giving occasions
Why It Matters
As Michigan Business reports, "Small businesses are the backbone of our economy. Supporting local small businesses and entrepreneurs creates good-paying jobs and supports more vibrant communities in every region."
When you support local businesses, you're:
- Creating jobs, Local businesses are the largest employer in most communities
- Building community, Local owners sponsor teams, donate to charities, and invest in their neighbors
- Preserving character, Independent businesses give your downtown its unique identity
- Reducing environmental impact, Shorter supply chains mean fewer emissions
Get Involved with Main Street Centerville
Want to do even more for your community? Join us as a volunteer, become a member, or attend our upcoming events. If you'd like to go further and mobilize others, our guide on how to run a buy local campaign walks through the planning process step by step.