Main Street 4-Point Approach

The Main Street Four Point Approach is a trademarked program of the National Main Street Center, Inc. It offers a comprehensive and integrated strategy to commercial district revitalization using four key facets, which are explained below:

Promotion

Promotion: Chair – Amy Moorman

Encourages a community to focus on the district as a source of community pride, social activity and economic development potential.  Establishing a unified image and encouraging an exciting variety of activities for the community.
Design

Design: Chair – Mike Thomas

Utilizes appropriate design and preservation concepts, to enhance the visual quality of the district (buildings, signs, window displays, landscaping and environment).
Economic Restructuring

Business Development: Dustin Harvey

Diversifies the historic district’s economy by identifying potential market niches, finding new users for vacant or under used spaces and improving business practices.  To Strengthen and broaden the economic base of the Main Street District.
OrganizationT

Organization: Chair- Becky Maxwell

To establish a strong Main Street organization which utilizes a growing number of participants in the implementation and funding of the program.