The Main Street Four Point Approach is a trademarked program of the National Main Street Center, Inc. It offers a comprehensive and integrated strategy to commercial district revitalization using four key facets, which are explained below:
Promotion: Chair – Amy Moorman
Encourages a community to focus on the district as a source of community pride, social activity and economic development potential. Establishing a unified image and encouraging an exciting variety of activities for the community.
Design: Chair – Mike Thomas
Utilizes appropriate design and preservation concepts, to enhance the visual quality of the district (buildings, signs, window displays, landscaping and environment).
Business Development: Cole Durrett
Diversifies the historic district’s economy by identifying potential market niches, finding new users for vacant or under used spaces and improving business practices. To Strengthen and broaden the economic base of the Main Street District.
Organization: Chair- Becky Maxwell
To establish a strong Main Street organization which utilizes a growing number of participants in the implementation and funding of the program.